 |
| Monopolizing Your Market |
| |
 Changing
Industries
Our primary purpose is to change the impact and future
of any Real Estate Brokerage or Apartment Locating Service
by controlling the sources of new client traffic. The
Real Estate and Apartment Locator industries are undergoing
massive changes for a myriad of reasons. There are professional
news articles, industry announcements, and corporate declarations
occurring constantly, with desperate measures being taken
to respond to these changes. Many companies recognize
there is a major evolution occurring in their industry,
but few can truly effect their successful transition into
these new times.
Dependent
on Agents for Traffic Sources
In traditional real estate and apartment locator companies,
brokers focus on finding and keeping top quality agents.
Those with an impressive circle of influence, proven track
record, and good customer service practices are clearly
the most coveted. Brokers depend on these agents for the
success of their firms and support them as best they can.
Agents are often the single largest source of leads for
the Broker, and if an agent leaves the company, their
client traffic typically leaves with them. It doesn’t
matter that the broker gave the agent high commissions,
the best office furniture, his or her own office, or paid
for an assistant: when the agent leaves, so does the lifeblood
of the office.
Controlling
Sources of Traffic
Controlling client traffic sources is the critical issue.
This is best accomplished by utilizing technology, relationships,
and capital to control the most lucrative sources of traffic.
By incorporating some of the strategies used by Corporate
Relocation Companies and combining it with Rental and
Internet solutions, a paradigm shift will occur. Brokers,
owners, or the parent companies will utilize their own
resources to control, sustain, and grow the traffic to
their offices. The power to affect the success of the
firm and its growth potential will now be in the company's
hands. The negative impact that the departure of an agent
previously had on the office is minimized. Instead of
having to aggressively recruit top talent in a market,
top agents will seek the offices that can bring quality
leads to them. Solid, consistent market penetration leads
to the eventual monopolization of any market. Incorporating
standard operating methods and quality performance procedures
into the mix further fortifies the effort. By controlling
traffic sources and methods by which the traffic is monitored,
Brokers and owners will have, possibly for the first time,
the tools they need to closely monitor agent levels of
competence and service quality.
Competitive
Advantage
The complexion of a company's market will completely change
through the implementation of the comprehensive initiatives
we offer. Traditional, “industry-standard”
methods are outdated and bound for failure if they compete
with a "new" way of conducting real estate and
apartment locating business. Controlling traffic, adding
value, and ensuring quality performance are the keys to
future success. |
| |
| To learn more about industry
changes click here. |
|
